Wait! If you think this icey treat is for those sosyalistas who want to slum with us jejemons, it simply ain’t true. Don’t let the fancy graphics and small army of employees fool you. The price of these cool treats are surprisingly cheapo. P7, P10, P17 pesos and P3 pesos for each additional add-on. Major iced beverage players Zagu and Quickly are more than double and even triple than the cost. San ka pa, diba? The quality of the ingredients is great too.
One big reason, if not the biggest reason, for the success of these ice scramble stores is the design of the food carts. The branding, design and marketing of the scramble stalls were extremely well thought out and very creative. One thing in common is colorful designs, simple shapes and fun typography. Whoever thought of the design template for the stalls is a genius. My vote again goes to Manila for it’s friendly and fun design.
Is this a fad? What are your experiences with the return of ice scramble? Post your comments below.