.Co domains now available – but are they worth anything?

logo-dot-co-domain

Did you miss out on a great .com domain name in the past? If you act quickly enough you might still be able to get the .co version. You can pre-register your favorite name at most of the popular domain services. The cheapest I’ve found is at www.namecheap.com at $22.00.

.co era welcome

The Good

.CO is easy to recognize, simple to remember and flexible to use and intuitively can be understood around the world Domain registry companies are marketing this as a shortcut for“Company,” “Corporation,” “Community” and “Commerce”.

Internet reseller, Overstock.com, just bought O.CO for a whopping $350,000. This is what they had to say:

Many visionary companies see the new .CO domains as an opportunity to extend their brand or expand their online offerings in a way that was not previously possible due to limited availability of .com domains. Recently, the e-commerce powerhouse Overstock.com announced it paid $350,000.00 USD to acquire ‘O.CO’ to target new audiences and expand its global brand.

“The O.CO domain presented us with an unprecedented opportunity to add a meaningful online presence that will enhance recognition for the “O” brand, align with current marketing initiatives, and make it easier for shoppers to find our products and services online,” said Overstock.com Chairman and CEO Patrick Byrne. “Dollar for dollar, it’s a homerun and well worth the investment because it reinforces among consumers that ‘O’ is synonymous with ‘Overstock’.”

The Bad

The truth is .Co is the country code top-level domain for the Republic of Colombia hence the two letters but now has been made available worldwide. Some say this is counter-productive if you have an english website. Nothing will topple .com for now and it is still #1. Just hope that if you use .co that you won’t need people to actually type in our web address.
It is also vulnerable to mistyping. I did a little exercise and typed in .co in google search three times and you guessed it, three times I typed in .com accidentally.

Filipino Domains

Some Filipino brands will be able to use this to their advantage. For example: Meral.co and Automobili.co

Meral.co and automobili.co

Here’s a list of words ending in ‘co’. They mostly sound Spanish.

alfresco
alnico
antitobacco
arco
atamasco
banco
barbasco
barranco
bronco
bunco
calico
chico
chubasco
cisco
classico
coco
deco
disco
fantastico
fiasco
fico
flamenco
fresco
guaco
guanaco
junco
loco
locofoco
macaco
magnifico
medico
morocco
narco
nontobacco
pachuco
pisco
poco
politico
portico
rococo
scirocco
secco
simpatico
sirocco
stucco
taco
tobacco
touraco
turaco
unco
wilco
zydeco

.co domainsIs the .co domain all hype like the previous .me release. Will it be worth anything?

I was happily able to be able to buy <my last name>.co. I’m not sure how other companies will be able to take advantage of this new chance but if you find a good name, get it!

What do you think of the new domain? Do you think it’s worth anything? Is it just a gimmick or a great opportunity?

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